Over the past five years, countless articles have been published praising the benefits of improv in the business world. Reputable sources such as Forbes and Harvard are touting the benefits of the artform and its principles for all industries. During a time of uncertainty, change, and disruption, these improv skills are more important than ever.
Here are 5 reasons that your team needs improv:
1. Flexibility
The number one rule in improv is “Yes, and.” Starting with “Yes” means that conversations should begin from a place of agreement. Too often, people see obstacles and think, “I can’t do my job until something changes.” They start with “No.” That is simply not an acceptable answer. Successful businesses find creative solutions to these problems instead of blaming them for their lack of forward momentum.
2. Team Building
This is where the “and” part of “Yes, and” comes into play. Everyone within a given organization should be empowered to share ideas. When a new employee is hired or an existing employee is promoted, there is, of course, a learning curve. They need to listen to their bosses to learn how to be equipped to succeed in the position. As they gain experience over time, however, those employees may develop insights and ideas that are unique from their superiors. If your leadership team is willing to listen to these ideas, the entire company is more likely to improve.
3. Staff Retention
In addition to fostering innovative ideas, embracing a “Yes, and” mentality helps companies reduce turnover. The number one reason people leave their job isn’t money, a chance of upward mobility, benefits, or vacation time; it’s because they don’t feel valued. In fact, 66% percent of employees say they would quit if they didn’t feel appreciated*. We can only offer so many raises, recognition awards, and donuts in the break room, so it’s imperative that all employees feel that they contribute to the success of the organization in a way that is truly appreciated.
4. Customer Satisfaction
Like employees, customers need to feel valued. In fact, a recent survey** determined that 86% of buyers are willing to pay more for a great customer experience. Too often sales people focus on what they are going to say instead of listening to their client’s needs. “Yes, and” is more about listening than it is about talking. Sales people who embrace that mentality are able to listen attentively to their clients and be responsive to their needs in a way that makes clients feel that they matter to the organization.
5. ROI
Improv teaches people how to speak up and how to listen which makes everyone involved feel important. This is fantastic, but it’s simply a byproduct of the process. The biggest result is a higher ROI. If you build a team that feels valued and happy, and is full of great communicators, you’ll enjoy the following:
Raise sales by 37%***
Increase productivity by 31%***
Strengthen accuracy of task completion by 19%***
Improve customer satisfaction ratings by 50%****
Escalate returns to investors by up to 47%*****
Improv isn’t just an opportunity to provide something for your staff. It’s a powerful tool that can be utilized to take your team to the next level.
Sources:
*Forbes
**Price Waterhouse and Coopers & Lybrand
***Harvard Business Review
****The Happiness Advantage by Shawn Achor
*****Willis Tower Watson